Science is the process of experimenting and observing in order to gain a better understanding of the world. This knowledge is then used to inform the development of theories that can then be evaluated and confirmed. This method of science creates innovations that enhance lives, like new therapies for healthcare and developments. Business is about identifying the requirements of society and generating innovative products that meet these requirements, while also taking into consideration opportunities for growth, profit margins and social benefits. Science and business can be an extremely effective mix.

Scientific breakthroughs are rarely successful without the support of a business community that recognizes the need for and wants to bring the invention to market. In most cases, that means that scientists have to be savvy in the business of things.

One method to accomplish this is by utilizing the practice of S2B marketing which aids researchers in marketing and sell their research more efficiently while protecting intellectual properties. Some universities have set up up centers dedicated to S2B, and a few journals have sprung up that focus on the development of S2B marketing.

There is a need in the world of business for “softer” skills, which can be used to build the foundation needed for success. This includes critical-thinking communication, and management of projects. This is the reason why top universities like Woxsen offer undergraduate programs that provide students with the necessary tools to succeed in the business world. The Bachelor’s of Science view it now program in Business offers 120 credits with specializations in Accounting Systems and Management Information Systems. Marketing and Innovation and Entrepreneurship are also available.